LinkieBuy

Entering Chinese Market is on the agenda of many companies for it is large and growing. However, choosing an appropriate market entry strategy for China is not an easy decision. There are quite a few channels and each of them has advantages and disadvantages. This article will introduce fundamental three,  1) find a distributor;  2) choose an e-commerce platform; 3) invest an enterprise in China .  These three methods will be compared so that you will know what suits your business best. FIND A DISTRIBUTOR Cooperating with a distributor may be the easiest and quickest strategy of entering China. By shipping your products to the distributor, you will effectively pass the risk onto them which will motivate them to actively try to sell your goods. Though it’s the most effective way to export to China in a short run, there are some disadvantages. For instance, some distributors are based on Hong Kong or Taiwan, they are not that closely connected to Chinese market, and s...

T he Coronavirus (COVID-19) outbreak has brought considerable human suffering and has become one of the biggest threats to the global economy. Cities and even countries are in lockdown  from time to time all over the world, the tourism industry, film and television industry and catering industry were directly destroyed, causing bankrupt of numerous companies. Nearly a quarter of companies closed either temporarily or permanently in March and April last year, according to a study published by American National Bureau of Economic Research. Situations in Europe and Asia are the same. Even now, the affect and the aftereffect of the pandemic is still there as the coronavirus cases are still on the rise. Not only small-business owners are concerned about their survive, so are the Century-Old Business owners, especially the chain retailers. Debenham, once a lynchpin of the UK retail landscape, announced its closing last May, and permanently closed on May 15, 2021, leaving this 242-ye...