How to speed test new product potential in China
Today, internet has been well established and developed, no business is limited to its geographic regions. Information about your brand can be easily accessed by any consumer at the click of a mouse. 1. The biggest e-commerce country in the world According to Statista latest figure about the global e-commerce market, China is the biggest e-commerce country and contributes to almost 45% of global e-commerce revenue. With its sophisticated shoppers, massive volume of transactions, rapid rate of innovation, and integration of social media, multimedia, and other channels, China’s online environment offers a glimpse into the future. 2. What is cross border e-commerce? One of the fastest growing subsectors of China’s e-commerce market is Cross Border E-Commerce. Cross border e-commerce is a newly regulated business model from Chinese government that allows international companies to sell products directly to the Chinese consumers online, through authorized platforms at preferential dut...