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Southeast Asian Brands Tap Weixin Ecosystem to Appeal to Chinese Consumers

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  International businesses eyeing the Chinese market are doubling down on Tencent’s  Weixin  ecosystem to stay connected and engaged with local consumers, as international travel remains limited because of Covid restrictions. Southeast Asia’s leading merchants such as Big C, one of the largest supermarkets in Thailand and Mandai Wildlife, the biggest safari park and scenic spot operator in Singapore, have launched  Weixin   Mini Programs  to heighten reach and engagement and drive conversions in China. Big C launched its online store via Weixin Mini Program in January 2022. With the increasing appeal of brand channels on the  Weixin   Mini Program , the number of active Southeast Asian merchants’  Mini Programs  grew 10 times over the past two years. The rapid growth is backed by the recent digital transformation and cross-border e-commerce growth that the retail industry experienced. From a Local Supermarket Chain to Cross-border E-comm...
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How to register WeChat mini program?

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       Steps of WeChat mini program registration 1.Retailer must have enterprise qualification. 2.Use email to register WeChat official account and mini program. 3.Use email to register LinkieBuy Backend. 4.Choose payment agency and logistics supplier. 5.Upload items, page set-up, examine and approve, on-line. Mini program registration flow Attention： ▶ Need 1 new email (never registered WeChat before) for mini program registration and 2 new emails for WeChat official account registration. ▶ Short name should be included in the whole name of mini program and must be consecutive. ▶Special categories, live ecommerce function should be applied for after finishing mini program registration. ▶WeChat authentication needs 99 USD (Chinese company 300 RMB). Attention: Secondary certification is required possibly. The needed materials (select one out of four) show as below: a、The legal person needs to take a photo with an identity certificate and a certified official letter, a...
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Mastering the marketing methods of WeChat ecology is essential for traffic growth

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Nowadays, more and more overseas merchants give priority to the WeChat mini program mall when they enter China market, however, the layout of WeChat mini program is only the first step, and the subsequent construction of private domains is required. Traffic pools, multi-channel traffic drainage, scenario-based content, social e-commerce marketing methods, etc. are the necessary skills for traffic growth. The first step to join China — Open WeChat mini program mall It is a trend to open a mini program mall in the WeChat ecosystem. The realization of traffic flow through mini programs, based on the strong marketing attributes of mini programs, stimulates rapid fission and spread, and can bring more customers and store orders. Now, the development market of WeChat mini-program mall has matured, and some professional and reliable service providers have emerged. Overseas merchants can contact LinkieBuy to quickly build mini-program malls in the WeChat ecosystem. LinkieBuy provides one-stop ...
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The advantages of WeChat mini program mall

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  What are the advantages of WeChat mini program mall? 1.WeChat has a large number of users The number of daily active users of WeChat has reached nearly 1.1 billion, and the number of daily active users of WeChat mini-programs has exceeded 440 million. Therefore, WeChat mini-programs have certain inherent advantages in terms of traffic, communication, payment and fission. 2.  Good user experience WeChat mini-program is very user-friendly, and can be used on WeChat without downloading an app or occupying mobile phone memory. With the development and growth of WeChat mini-programs in recent years, the functions and gameplay of mini-programs are also constantly being upgraded. 3.  Social attributes reduce customer acquisition costs Relying on the WeChat ecosystem, mini-programs have also attracted much attention in the field of e-commerce, and now there are many retail mini-program malls that stand out. With the increasingly diversified operation methods of mini program mal...
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