How to register WeChat mini program?

      Steps of WeChat mini program registration

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What we can learn from the development of Japan retailers in post-pandemic era

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  As a world economic power, Japan ‘ s retail industry has been extremely developed. Since the World War II, Japan’s retail industry has rebuilt, developed, prospered and matured amid the rapid economic rise in the last half century. As an important part of Japan's industrial economy, the evolution of the retail industry is still very representative. The history of Japan's retail industry The start of modern retail in Japan can be traced back to the post-World War II. After the Second World War, the development of the Japanese retail industry can be roughly divided into five stages. The first period was the economic recovery and rapid growth period in Japan. After the war, the department store resumed. Although the government launched the "Department Store Law" to protect the interests of small and medium retail owners, the department store is still blooming in a more rapid way. The second period is the heyday of rapid economic growth. During this period, the large-sc...
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WeChat Mini Program Store V.S. Traditional eCommerce platform, why should you try a mini program store?

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As you likely already know, China is the world’s largest market for E-commerce. Don’t believe it? The total value of China’s E-commerce market reached USD $5.9 Trillion 2020, more than the combination of the United States and Europe. Behind this rise are the popularity of social commerce shopping in China. WeChat mini program store is a typical social ecommerce platform. And this article will compare the WeChat mini program store with traditional platform from the following aspect.   I. Business Modes   Traditional e-commerce (as Taobao, JD) is essentially a search e-commerce, all the buying and selling logic is based on user search. While on mini program store, users often get product from friend dialogue, group chat, moments of friends, articles of public accounts, and then they buy. For businesses owner, the biggest drawback of search is that when a user searches, he is constantly comparing prices, qualities and other details. The "search, compare and think" of...
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THREE WAYS TO EXPEND YOUR BUSINESS IN CHINA

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Entering Chinese Market is on the agenda of many companies for it is large and growing. However, choosing an appropriate market entry strategy for China is not an easy decision. There are quite a few channels and each of them has advantages and disadvantages. This article will introduce fundamental three,  1) find a distributor;  2) choose an e-commerce platform; 3) invest an enterprise in China .  These three methods will be compared so that you will know what suits your business best. FIND A DISTRIBUTOR Cooperating with a distributor may be the easiest and quickest strategy of entering China. By shipping your products to the distributor, you will effectively pass the risk onto them which will motivate them to actively try to sell your goods. Though it’s the most effective way to export to China in a short run, there are some disadvantages. For instance, some distributors are based on Hong Kong or Taiwan, they are not that closely connected to Chinese market, and s...
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