11+ ways to enter a WeChat Mini Program store, a necessity in China market

It’s hard to imagine live without WeChat in China.

Online shopping, hail taxi, split bill in a restaurant, purchase a ticket, read news, follow public account, transfer money to friends. All this and more can be done within 1 app: WeChat.

All the functions and social connections make WeChat the biggest social media APP in China, with more than two billion users.

In an ear of “traffic is money”, WeChat of course became the primary choice for brands and retailers. The WeChat Mini Program Stores become their common choice, and if you want to know what is Mini Program, check my previous article, (WeChat Mini Program Store | The first choice forglobal brands to enter China through cross-border ecommerce). And if you want to know the difference between Mini Program Stores and early PC ecommerce marketplace. check this (WeChat Mini Program Store V.S.Traditional eCommerce platform, why should you try a mini program store?).

In this article, I will show you how a Mini Program Stores can be found by WeChat users, in other words, the entry points of WeChat Mini Program Stores.

 

1.      Official Account (OA)

WeChat OA is a perfect enforcement of the concept of SoLoMo(social, local, mobile) Market. Through activities and contents, individuals and brands can gather followers, and send them target content, push them marketing and service notifications and redirect them to a web and your Mini Program stores.

Here is the list of entry points of Mini Program Stores in WeChat OA:

 

a.      Official Account (OA) menu


b.     Scanning QR code - OA post

 

c.      Embedded into OA Post （Clicking on image will jump to purchase page of MP）



d.     Jump between MP


e.      Jump from OA messages

 


Besides entries points from OA, others can not be ignored too, such as:

 

2.     Jump from moment ads


3.     Drop down entry

4.     Search

 

5.     Android desktop

6.     Scanning QR code from external source

7.     Sharing in chats

8.     Recently used MP

9.     Payment receipt and history



10.   Member card

11.   Nearby/popular MP


For global business, WeChat could be the base for their brands. By being aware of the entry points to MP stores, this is the opportunity to turn your WeChat traffic into followers, the users whose attention can be captured by providing value on a regular basis with the marketing-oriented features offered by WeChat, driving to recurrent engagement and sales improvement. And no wonder why every business want have one MPS in China.

Of course, some companies may find it hard to start a MP store in China. Ecommerce service provider like LinkieBuy can handle all this for you. 

LinkieBuy is the world's leading cross-border e-commerce comprehensive service platform under Xingyun Group. Based on the excellent SaaS platform, it provides overseas retailers with multi-platform online store construction, global warehousing and logistics solutions, mini program management, multi-scenario product distribution and other full-link trade services to China, helping multi-category merchants to quickly enter the Chinese market. Currently, its business covers three continents, Asia, Australia, and Europe, and maintains an absolute leading position in Japan. LinkieBuy has now served hundreds of well-known KA merchants and has completed in-depth cooperation with well-known retailers such as Mitsukoshi Isetan, Tsuruha Drug, KISSBABY, and HealthMore. By far, LinkieBuy is one of the world's largest digital service providers in cross-border e-commerce.

 

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