48,000 billion yuan of China's maternal and infant market, how much share can you take?

According to iiMedia, China’s maternal and infant market will exceed 4,800 billion yuan in 2021 and is expected to exceed 7,600 billion yuan in 2024.


Currently, the main consumer group of maternal and infant products in China is mainly born in the 1980s and 1990s. As the standard of living of this generation improves, they attach more importance to the safety and quality of maternal and infant products consumption. Changing parenting attitudes and upgrading consumption patterns will also bring long-term drivers for the continued growth of mainland maternal and infant products market.

In the context of the global epidemic, the consumption of maternal and infant products with immediate demand attributes will not weaken, but will still have a greater impact on sales channels. The epidemic has reduced the number of trips by parents, prompting them to rely more on online channels to buy maternal and infant products, which will further accelerate the online process of the maternal and infant retail industry.

To better meet the needs of overseas maternal and infant retailers, LinkieBuy, a comprehensive service provider focusing on cross-border e-commerce, helps overseas maternal and infant retailers to quickly realize digital transformation through technical support of the independent establishment of SAAS mall, support of cross-border logistics supply chain and innovative means of cross-border e-commerce agent operation.

KISSBABY, a well-known mother and baby retail chain in Hong Kong, recognized the business opportunities presented by digital transformation and entered into a partnership with LinkieBuy, which built a mini program mall for KISSBABY in the WeChat ecosystem and assisted it in launching a variety of products with exclusive brands and price advantages through its comprehensive supply chain system, as early as 2021. It has expanded its product offering for internet sales. LinkieBuy provided online operation services for Kissbaby to better serve it and help it quickly develop the market in mainland China. LinkieBuy assisted Kissbaby in building a private domain traffic pool of 8W+ core users through diverse operation and marketing means, and the monthly GMV generated by core users exceeded 2 million.

In the future, it will be the trend for overseas mother and baby retailers to enter the Chinese mainland market through LinkieBuy, a large integrated cross-border e-commerce service provider.


So, 48,000 billion yuan mainland maternal and infant market is coming, where are you?




 




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