How can brand consistency help increase your revenue in China?

 

If you are looking to expand your business into China, then it is important to focus on creating a consistent brand image throughout the country. By establishing a strong brand presence, you can increase revenue and create long-lasting customer loyalty. In this article, we will explore some of the key ways to maintain brand consistency in China and how it can benefit your business.

In China, a strong brand will always win over an unknown brand. Chinese consumers often do not trust brands they do not know and therefore do not buy their products. Furthermore, without a strong brand you cannot expect to find dealers, and distributors, to buy your products/services on Tmall or Jingdong, or other platforms.

A well-known brand is synonymous with safe buying in China. This means that the brand is reliable and credible and therefore consumers will not be afraid to pay for it. Therefore, brands should strive to build strong brand values and image, while maintaining brand consistency.

Brands should strive to maintain brand consistency, why?

Brand consistency is the key to gaining customer trust and increasing ROI. Branding is key in every industry, but it’s not just about colors, pretty fonts, and fancy logos localized for the Chinese market and culture.

Brand consistency is the trick to your public image and reputation. An identity that people can connect with, share ideas, and find solutions to their problems.

One important reason for maintaining brand consistency is that it can help prevent consumer confusion. When a brand changes its look or feel too drastically, it can be difficult for consumers to keep track of what the brand stands for, which can lead to them being less likely to trust or buy the brand in the future.

Another reason for maintaining brand consistency is that it can help create a sense of stability and reliability for customers. If they know that a brand will always look and feel the same, they are more likely to turn to that brand when they need something because they will know that it will consistently meet their expectations.

Customers are very demanding when it comes to buying beauty products. They are very careful in their choices and spend a lot of time online looking for information about the company and its products. If you want to be their company of choice, Chinese customers should feel they can recommend you to friends and family. If you do this, your success in the Chinese market is almost certain. Why? Because the Chinese, in the pre-purchase stage, rely on friends and family to choose brands and products to use.

Customers are very demanding when it comes to buying beauty products. They are very careful in their choices and spend a lot of time online looking for information about companies and their products. If you want to be their company of choice, Chinese customers should feel that they can recommend you to their friends and family. If you do this, your success in the Chinese market is almost certain. Why? Because the Chinese, in the pre-purchase stage, rely on friends and family to choose brands and products to use.

How to maintain brand consistency in China?

1. The company should consistently apply brand guidelines, including brand culture, preferred terminology, general code of conduct, etc.

2. Promote the values and image of your brand and your company history to all employees.

3. Your brand must be consistent from social media to e-commerce platforms.

4. Social media in China is the best place for your branding and storytelling. Choose the right social media to achieve your goals.

Would you like to learn more about the power of brand consistency and its impact on your brand reputation in China, etc.?

Contact LinkieBuy, a full-service supplier specialized in cross-border e-commerce, for competent and various solutions for international shops looking to set up online sales channels.


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